Content delivery with billing is selling mobile fulfillment services - marketing background data
Consumer behavior will not change but it will move to a mobile
top consumer internet activities are: E-mail, News, Paying Bills, Purchase Personal , Instant Messenger SMS TXT (quick email?) Obtained Financial Information, Sports Information Share Photos, Recpies, Played Games Consumers wbehavior will not change will move to wireless device, MID a mobile internet device. 19% of American homes received all, or almost all, of inbound voice calls on wireless telephones despite having a landline phone in the home. Younger consumers more likely to have converted to 100% wireless. Customers especially B2B (enterprise) customers really want from their Cell phones is paging an SMS text service that is (1) reliable (2) low cost (3) easy-to-use (4) secure (5) pervasive works everywhere including inside buildings.
With all of these consumer changes the process that a consuer goes throught tp purchase anything is exasctly the same.
Buinsess customers want SMS TXT to work just like a their old alpha
numeric pager. Mobile to mobile TXT short messages are like email to any cell
phone. It is like email in that it is interoperable works on any
network to any phone. B2B customers don’t want what big cellular voice industry
are trying to sell to them costly upgrades to complex new handsets, the ability
to watch video and surf at lighting speed on their cell phones along with poor
service. 2nd device a pager device either tied to same phone number --
solves SMS biggest issue - confirms delivery- in building pepetration like a
caller ID device long battery life
short-message service (SMS) messaging so successful in Europe SMS, yet another low-speed two-way MDM technology, operates in the tapping into the signaling/ control channel of circuit-switched cellular networks, and was originally intendedto provide voicemail notification to cell phone users or set up outcall option when you get a voiuce message sends a page
get a TXT resent as a page
Innovative Wireless Data Applications / Solutions.
New wireless hardware, software, and application capabilities will quickly lead to new revenue opportunites starting in the B2B segment and moving to consumer. The applications will fall into two categories – (1) person-to-person messaging, including Internet messaging,
corporate e:mail, corporate employee systems communications (including applications like sales force automation, field service
logistics, and wireless access to corporate applications), and location based “m:commerce;
(2) device-to-device applications, including telemetry, inventory management, and meter reading. Picture fram from T-mobile does it have it's own NXX? Mobile Advertising - location based
As the Internet and computing are reinvented on mobile devices – ever smaller, more personal and ubiquitous – advertising is evolving very quickly onto mobile.
Right contet in right format to right device in right location
Mobile Barcodes: example of new mobile content
Mobile Social Networking Sites
digital content delivery require efficient mobile payments and rapid deployment of messaging services:
Short code Administration: SinglePoint supports merchants and content owners to obtain a customized short code specific to their business needs.
that single name suncell - ICTC innernation ICTC inc. ICTC Ltd. ICTC Unlimited ICTC Worldwide
content delivery network with billing mobile content billing back end
ICTC - dela airlines delta fawcets no confusion - elimate .com
inCode 2009 Top 10 Predictions for the Telecom Market
Wireless operators and manufacturers stuck in the middle of the pack when the credit markets froze could be in a precarious position. One or more of these companies might be acquired or broken up? Smaller carriers such as Leap Wireless, Metro PCS, and U.S. Cellular focus on specific segments. Sprint, T-Mobile may be left vulnerable?
Unlimited Plan America’s families, substitute mobile voice for traditional wireline.18 percent of American households had cut the cord completely, and 31 percent reported getting all or nearly all their calls on wireless phones. Primary access line losses at AT&T and Verizon averaged 9 percent over the past year. Leap Wireless and Metro PCS, focus on wireline replacement at the low end of the market. More mobile Internet options will be available from Clearwire T-Mobile, fixed mobile substitution for data services encroaches on traditional DSL wireline broadband. substituting mobile broadband for DSL and cable primarily are younger consumers and lower income residents who move frequently.
iPhone Apple launched the iPhone in June 2007, the mobile device game changed from hardware and design differentiation to an integrated hardware-software-services model. Other smartphone imitators pales compared to the iPhone. (Samsung, LG, Motorola, HTC) Nokia (Ovi) RIM (BlackBerry) want a device like a Iphone to sell software applications. Apple may cause another disruption in a different direction integrates the PC, iPhone, iTunes, and Apple TV into a next-generation media experience.
“G” Forget About the Gs HSPA Takes on All Comers
4G gets the hype, High-Speed Packet Access (HSPA) seems to dominate the market. HSPA and HSPA+ are poised to serve the data needs of wireless customers for a long time. The HSPA experience may be good enough to compete with WiMAX and offers better geographic coverage than WiMAX for the next couple of years. The technology able to make in-roads in the embedded consumer electronics industry may be WiMAX, backed by Intel? HSPA, offers more coverage. Long-Term Evolution (LTE) gets to market in 2010 primarily due to a strong push from North American CDMA carriers looking to counter HSPA+.
Traffic Lights and slow lanes on the mobile Information Superhighway 3G networks provide an acceptable Internet experience. Network improvements will increase smart phone air card sales.
Operators risk data traffic bottlenecks (packetjams) due to video peer-to-peer file sharing and due to video watching on mobile devices. Think of real time sports instant replays with a stadium of 50,000? All-you-can-eat data plans will limit bandwidth hogs. Bandwidth caps and pricing plans will look like tiered airline pricing. First class fast connections will be reserved for the highest ARPU customers. This is how Google adwords works right now. Operators will start to managing quality of service (QoS). WiFi and femtocells will help offload 3G traffic and protect “first class” surfers. Bandwidth limitations raise issues about net neutrality.
Converged Operators Fix mobile The trend toward time- and place-shifting for digital media increases. An innovator deploys a true “three-screen” service which will enable any consumers to discover, purchase, consume, and share digital content seamlessly on any of three screens. This is easy to write about but very difficult to execute. what comapny will do this? Could be an Internet company (Google, Yahoo, Amazon?), aconsumer electronics OEM (Apple, Sony, Panasonic, Microsoft?), or media firm (Fox Interactive). Open mobile networks enable a business model combining advertising, ad-supported, subscription, and pay-per-use models. The successful company : will need: devices with strong industrial and user experience design, world-class Internet infrastructure and systems integration experience, digital content library with mass consumer appeal
Location for Money benefits of personal location beacons.highlighting family and personal safety as a reason why to purchase a wearable devicxe like zoombak. Advances in cellular-based location services such as Assisted GPS (A-GPS) and sophisticated Uplink Time Difference of Arrival (U-TDOA) are deployed for wearable personal safety, a natural evolution for established safety-centric brands such as On Star, Life Alert, and others. Telemetry-friendly cellular plans coupled with small, battery-efficient devices elevate the position of wearable safety on many family budgets. Wearable Location Based Service will be added to social networking market. Fun -connectivity are the primary drivers over safety and security.
Femtocells economic conditions cause subscribers to reduce spending by discontinuing wireline service. Wireless operators know many customers are dissatisfies with in-home cell coverage. No bars in no rooms. Reduced pricing will sets the stage for massive femto adoption, The proliferation of unlimited data plans pushes operators toward offloading expensive wireless traffic to more economical wireline broadband.